6.0 Effective Megapixels: for stunning prints up to 16 x 20 inches
• High Quality 10x Optical Zoom-Nikkor 38-380mm Glass Lens (35mm equivalent): allows you to zoom in on all the action and capture incredibly sharp, clear images plus a 4x digital zoom for a total zoom of 40x

• Versatile, Swivel Design: excellent for capturing those low angle and above-the-head pictures

• Incredible, bright 2.5 inch LCD: makes composing easier and sharing your pictures with family and friends, fun.

• Nikon's Exclusive Feature System: turns pictures into photographs. Featuring: In-Camera Red-Eye Fix (TM) to remove red-eye in the camera;Face Priority AF to automatically focus on faces for great portraits; and D-Lighting for in-camera repair of dark images

• 16 Scene Modes; for great Portraits, Panoramas, Landscapes, etc. 4 of the Scene Modes come with Scene Assist to guide you in taking better pictures, automatically

• Long Battery Life: shoot up to 290 images with a set of COOLPIX rechargeable AA batteries and up to 450 images with lithium AA batteries

• Adjustable GUI (Graphic User Interface) with Help Button: allows you to choose between the traditional menu item view or the all new icon view. Press the help (?) button and it will instantly display an explanation for all main menu functions on the LCD.

Extreme Close-Ups to Expansive Landscapes
To capture everything from extreme close-ups to detailed architecture or even expansive landscapes, the 10x Zoom Nikkor lens delivers 38-380mm (35mm equivalent) performance all in slim, compact package measuring a mere 4.4 x 2.7 x 1.4-inches and weighting just over seven ounces -- small enough to easily fit in a shirt pocket. The 10x optical zoom give users the freedom and power to shoot from the sidelines or compose great portraits in one compact package.

Popular Swivel Body Design
The S4 features a new interpretation of the popular and innovative swivel body design, first unveiled in the award-winning Coolpix 900 series cameras. The body design allows the lens and the 2.5-inch LCD to move independently so users can view their shot from any angle. For comfortable shooting, the S4 features a newly designed hand grip as well as conveniently placed buttons and controls.

Innovative Technologies such as Face Recognition and In-Camera Red-Eye Fix

In addition to a stylish package and impressive zoom, the S4 comes packed with innovative and advanced features for beginning through advanced photographers. Using exclusive technology, Nikon has narrowed the picture- taking process down to three simple steps -- turn on the camera, frame the shot and snap the picture. To ensure a sharp portrait with the press of a button Face Priority AF ensures that faces remain in focus when shooting portraits by automatically sensing the presence of a human face within the frame and setting accurate focus accordingly. Nikon's renowned In-Camera Red-Eye Fix(TM) technology detects and corrects red eyes in most typical situations without the need to press buttons or select and highlight the eyes in playback. Without the hassle of additional software, photographers will experience less red-eye photos yielding print-ready portraits.

Exclusive D-Lighting Technology
To help ensure a balanced exposure and sharpness, Nikon's exclusive D- Lighting function automatically compensates for insufficient flash or excessive back lighting in order to obtain balanced exposure throughout the frame. Blur Warning, another feature unique to Nikon alerts the user when a shot is compromised by camera or hand shake, allowing another shot to be taken before leaving the scene.

16-Scene Modes
The S4 features 16 Scene Modes with four of them offering Scene Assist to simplify shooting in common situations. To capture moving memories the S4 features four Movie Modes at up to 15 fps with three of the modes offering sound recording. And, the Time-Lapse movie function can capture action taking place over extended periods of time.